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Transparent Pricing. No Commissions. No Surprises.

For context: a traditional 6% commission on a $360,000 home = $21,600. OLS setup starts at $349. Draw your own conclusions.

Traditional agent on a $360K home: $21,600 | OLS setup: $349

Residential Tiers

Residential Moderate

Sellers who want active marketing support and regular guidance.

$349 one-time setup

$199 /month

$747 due at signup (setup + first 2 months)


  • 2-month minimum commitment (setup fee + first two months paid upfront)
  • Standard email support and guidance
  • Core marketing tools, custom property page, and targeted ads
  • Full access to checklists and resources
Get Started

Residential Luxury

Premium homes that deserve premium treatment.

$349 one-time setup

$549 /month

$1,447 due at signup (setup + first 2 months)


  • 2-month minimum commitment
  • Everything in Residential Heavy, plus:
  • Enhanced promotion
  • $300–600/month ad spend included
  • Higher visibility marketing
  • Broader high-net-worth buyer targeting
Get Started

Land Tiers

Land Moderate

Vacant land and acreage owners getting started with focused FSBO support.

$349 one-time setup

$169 /month

$687 due at signup (setup + first 2 months)


  • 2-month minimum commitment (setup fee + first two months paid upfront)
  • Specialized support for vacant land and acreage
  • Custom land-focused property page
  • Targeted ads to land buyers
  • Full access to land-specific checklists and resources
Get Started

Land Premium

Maximum promotion and priority placement for high-value land listings.

$349 one-time setup

$349 /month

$1,047 due at signup (setup + first 2 months)


  • 2-month minimum commitment
  • Everything in Land Heavy, plus:
  • Maximum promotion across all channels
  • Priority placement in The Collective
  • Top-tier visibility for high-value land listings
Get Started

All plans include a one-time $349 setup fee. You pay the setup fee + first two months at signup. After the 2-month minimum you may cancel anytime with no penalty.

Consulting Hours

$150-300/hour


Available as an add-on for any member or as standalone purchase. Phone or Zoom. Covers pricing strategy, marketing approach, home preparation, and comparable sales analysis.

Consulting covers marketing and education topics only. Offer review, negotiation, and closing questions should be directed to your closing attorney.

Book Consulting

Extra Marketing Allowance

$100-500/month


Additional ad spend allocated directly to your listing. Facebook/Instagram boosts, Google Ads targeting, Nextdoor campaigns. Available for any tier.

Add to Any Plan

Visual Production

$150–500


One-time upsell that can be added to any tier. Two sub-rates by package:

  • Drone photography: $250–500
  • Steady-cam / virtual tour: $150–400
Add to Plan

Premium Yard Sign

$99 one-time


Premium yard sign with a scannable QR code that links directly to your custom property page in The Collective. Includes printing, stand, and stakes.

Add Yard Sign
  • Photo editing / virtual staging: $100-300

Top 10 Frequently Asked Questions

Why shouldn't I just list my home for free on Zillow instead of using OLS?

Zillow's free FSBO option is convenient, but most sellers quickly discover their home gets buried among thousands of professionally marketed agent listings. OLS gives you a premium custom property page, your own unique URL, targeted advertising, expert comp reports, and placement in The Collective (our curated gallery of OLS homes). You also get priority email coaching and the tools to sell faster while keeping 100% of your commission. Many sellers who start on Zillow eventually come to OLS for the real competitive edge.

What exactly is The Collective?

The Collective is the North Star of FSBO. It's a premium, beautifully curated gallery where every active OLS home stands out as the main event. Unlike scattered listings on Zillow, your home joins a growing network of empowered Tennessee sellers who are keeping 100% of their equity. Each property gets its own professional full-detail page with a unique URL, and the more homes that join, the stronger the network becomes for everyone.

How does your pricing work?

Every plan has a one-time $349 setup fee plus a short 2-month minimum commitment (setup + first two months paid upfront). After the 2-month minimum you can cancel anytime with no penalty. This gives your listing the strongest possible marketing start while protecting both of us.

What's the difference between the tiers?

Pricing is organized into two parallel tracks: three Residential tiers for homes, and three Land tiers for vacant land and acreage. The same $349 setup fee and 2-month minimum apply across all tiers.

Residential:

  • Residential Moderate ($199/mo): Standard email support and guidance.
  • Residential Heavy ($349/mo, Most Popular): Priority email coaching with fast responses, plus proactive check-ins.
  • Residential Luxury ($549/mo): Everything in Residential Heavy plus enhanced promotion and higher ad spend ($300–600/month included).

Land:

  • Land Moderate ($169/mo): Specialized support for vacant land and acreage.
  • Land Heavy ($249/mo, Most Popular): Priority coaching, heavier ad spend on the land page, and proactive check-ins.
  • Land Premium ($349/mo): Everything in Land Heavy plus maximum promotion and priority placement in The Collective.
Is OLS a real estate broker or agent?

No. OLS is strictly a marketing and educational platform. We do not list on the MLS, negotiate contracts, or act as your agent. You remain in full control and use your own closing attorney for all legal matters. This is clearly stated in every disclosure agreement.

How much time will you spend helping me?

We keep it simple and efficient. You get a short 15-minute discovery call at the beginning, then all coaching, support, and check-ins happen through priority email. This keeps everything documented and scalable while still giving you the guidance you need.

What happens if my house doesn't sell quickly?

After the 2-month minimum you can cancel anytime with no penalty. Many sellers choose to stay longer because the marketing momentum and The Collective continue to work for them. We focus on giving your home the best possible start so it has the highest chance of selling on your terms.

Do you provide yard signs?

Yes. We offer premium yard signs with a scannable QR code that links directly to your custom property page in The Collective. They are a separate $99 upsell (includes printing, stand, and stakes).

How do I know this is safe and legal?

OLS is built with strong, attorney-reviewed disclaimers. Every client signs a clear Seller Disclosure Agreement before paying. We are 100% marketing and educational only. You stay in complete control and work with your own closing attorney for all legal steps.

Why should I choose OLS over other FSBO services?

OLS combines professional marketing tools, the powerful network effect of The Collective, email-first coaching, and a cash-flow protected model that lets you keep 100% of your commission. Most other services are either basic tools or still tied to the traditional realtor system. We are the modern, empowered way to sell.

Not Sure Which Plan Is Right?

Book a free 15-minute discovery call. We'll help you figure out the right fit for your property and situation.