1
Book Your Discovery Call
Book a free 15-minute discovery call - we'll explain how OLS puts you in the driver's seat from day one.
Keep More of What Your Home Is Worth.
Your home. Your rules. Your commission. Take full control and keep what you've earned.
Now serving homeowners across Tennessee - built to scale nationwide.
- Expert Guidance
- Local Knowledge
- Educational Consulting - Not a Brokerage
How Much Commission Are You Leaving Behind?
On a $360,000 home, a traditional 6% commission costs you $21,600. That's money you earned - and it doesn't have to disappear. Thousands of homeowners sell FSBO every year. The difference between success and frustration? Having the right guidance.
See What You Could Save
Traditional 6% commission:
$0
OLS setup:
$349
You could save:
$0
Based on standard 6% total commission (listing + buyer agent). OLS membership costs vary by tier.
This Is How It Works
Three steps. No confusion. No fine print.
-
-
2
Choose Your Plan
Pick the plan that gives you the tools and confidence to sell on your terms.
-
3
Sell Your Home - Keep the Commission
OLS handles the marketing and education. You make every decision and keep every dollar of the commission.
Simple Pricing. No Hidden Costs.
For context: a traditional 6% commission on a $360,000 home = $21,600. OLS setup starts at $349.
Residential Tiers
Residential Moderate
Standard homes, active marketing support.
$349 setup
$199
/mo
$747 due at signup (setup + first 2 months)
- 2-month minimum commitment
- Standard email support and guidance
- Custom property page
- Branded yard sign
Most Popular
Residential Heavy
Maximum visibility, hands-on coaching.
$349 setup
$349
/mo
$1,047 due at signup (setup + first 2 months)
- 2-month minimum commitment
- Priority email coaching with fast responses
- Proactive check-in emails at key milestones
- Heavier targeted ad spend on your property page
Residential Luxury
Premium homes $750k+.
$349 setup
$549
/mo
$1,447 due at signup (setup + first 2 months)
- 2-month minimum commitment
- Everything in Residential Heavy, plus:
- Enhanced promotion
- $300–600/mo ad spend included
Land Tiers
Land Moderate
Vacant land, acreage, investment properties.
$349 setup
$169
/mo
$687 due at signup (setup + first 2 months)
- 2-month minimum commitment
- Custom land-focused property page
- Targeted ads to land buyers
- Standard email support and guidance
Most Popular
Land Heavy
Priority coaching, heavier promotion on land.
$349 setup
$249
/mo
$847 due at signup (setup + first 2 months)
- 2-month minimum commitment
- Everything in Land Moderate, plus:
- Priority email coaching with fast responses
- Heavier targeted ad spend on the land page
Land Premium
Maximum promotion, top placement in The Collective.
$349 setup
$349
/mo
$1,047 due at signup (setup + first 2 months)
- 2-month minimum commitment
- Everything in Land Heavy, plus:
- Maximum promotion
- Priority placement in The Collective
Consulting hours available at $150-300/hr. Extra Marketing Allowance add-on ($100-500/mo) available for any tier.
Walter Blaylock, Founder
Meet the Founder
Before starting Owner Listing Services, I owned and operated Blaylocks All Task, a handyman and home improvement service in Murfreesboro, Tennessee. I spent years repairing, cleaning, and preparing homes to sell - from rebuilding porches to adding thoughtful details that make a clear statement: This house has been taken care of - along with cleaning crawlspaces and making the small upgrades that quietly add real equity and value.
Time and time again I watched the same frustrating pattern: homeowners would invest significant time and money improving their properties, only for the largest single expense to be the traditional 6% realtor commission that took most of their hard-earned equity.
I've always wanted the very best outcome for my clients. That's why I created Owner Listing Services - to give homeowners professional marketing tools, expert guidance, and full control so they can sell smarter and keep far more of the equity they've worked so hard to build.
My vision for OLS goes far beyond any single market. I want to build a powerful franchised network throughout the entire Southeast with thousands of listings working together as a collective. The more sellers who join OLS, the stronger our shared marketing power becomes, the more buyers we can reach across the region, and the greater the value we can deliver to every homeowner in our growing community. Together, we create something much bigger than any one seller could achieve alone.
Still Have Questions?
Will agents refuse to show my home if it's listed FSBO?
The 2024 NAR settlement changed the rules. Buyer's agents now work under explicit written agreements with their buyers and are compensated through those agreements. OLS helps you understand how to navigate buyer-agent conversations. Many buyers now shop independently before ever contacting an agent.
How do I price my home without access to the MLS?
Sellers have access to the same pricing data agents use - Zillow, Redfin, and Realtor.com all show recent sales. Pricing is a skill that can be learned with the right guidance. OLS teaches you how to read comparables, adjust for condition and features, and set a competitive price.
What happens if I make a mistake on the paperwork?
That's what your closing attorney is for. OLS educates you on what forms exist and what's required in your state. Your closing attorney reviews the purchase agreement, handles counteroffers, and manages the legal details. Legal protection doesn't require a listing agent - it requires a good attorney.
We have answers to 20+ of the most common questions from FSBO sellers.
Ready to Take Control and Keep What You've Earned?
Book a free 15-minute discovery call. No obligation. No pressure. Just a real conversation about whether OLS makes sense for your situation.